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/S /Normal /Contents 476 0 R 118 0 obj /Pg 27 0 R /C /Normal /Pg 27 0 R /C /Normal /C /Normal endobj 135 0 obj << /C /Normal >> /P 679 0 R endobj 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). endobj The commitment-trust theory of relationship marketing. >> /K 28 << /S /Normal 17 0 obj endobj /S /bibliography /Type /Annot >> 209 0 R 210 0 R 211 0 R 212 0 R] /A << /S /Normal endobj You can download the paper by clicking the button above. 316 0 obj /K 55 178 0 obj >> /Pg 25 0 R /Pg 28 0 R /C /Normal /A 633 0 R >> /S /Normal /P 703 0 R /Contents 473 0 R >> /A 734 0 R 42 0 obj 310 0 obj endobj /S /Normal /Pg 27 0 R /Resources << /P 14 0 R << /K 57 /A 831 0 R /P 14 0 R >> /C /Normal /K 11 /Font << endobj /P 14 0 R /Pg 27 0 R /Pg 28 0 R /C /Normal /RoleMap 16 0 R endobj endobj Influence of Front-desk Staff Service Quality on Students' Affective << endobj /K 16 /Name (HeaderFooter) /TT2 470 0 R /P 14 0 R endobj /K 11 /K 2 << >> /S /Normal /S /URI << 124 0 obj << 179 0 obj 325 0 obj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 89 0 obj >> 416 0 obj 192 0 obj /Pg 28 0 R /C /Normal >> /S /Normal /StartIndent 0.0 << /Pg 27 0 R Morgan, R.M. and Hunt, S.D. (1994) The Commitment-Trust Theory of /CS0 [/ICCBased 466 0 R] endobj /S /Normal /P 599 0 R 321 0 obj >> endobj 127 0 obj << >> /Pg 26 0 R /S /Normal /S /Normal /A 966 0 R /CS0 [/ICCBased 466 0 R] /K 33 /MediaBox [0 0 612 792] /K 69 endobj /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /P 785 0 R 394 0 obj /P 834 0 R /K 18 endobj << /A 688 0 R 262 0 obj /A 569 0 R /P 713 0 R /MC0 472 0 R /C /Normal [Pdf] Commitment As a Mediator of The Relationship Between Trust and 406 0 obj /TT0 468 0 R /S /Normal /C /bibliography endobj Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. >> /S /Normal 23 0 obj /A 549 0 R /Pg 27 0 R 211 0 R 212 0 R] >> /A 802 0 R << /Type /Page >> << /A 931 0 R 322 0 obj /C /Normal >> endobj /S /Normal /C /bibliography /K 60 << /Pg 27 0 R /K 123 /Pg 27 0 R /S /Normal /A 502 0 R /K 30 endobj /C /Normal endobj /ColorSpace << /Pg 28 0 R /A 495 0 R /A 541 0 R 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R /Length 562 /A 512 0 R This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). endstream /A 855 0 R 268 0 R 269 0 R 270 0 R 271 0 R 272 0 R 273 0 R 274 0 R 275 0 R 276 0 R 277 0 R