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What Is Brand Value And Brand Equity And Why They Matter? Revenue rose to . These allow the company to achieve an enormous media reach. The company lost its contract with Kobe Bryants estate when the Laker legends widow chose not to renew it. In August, Bloomberg reported that the DFL was. Jordan Brand grew 31% with ~$5B in 2021 earnings while its women's biz nearly tripled in Q4. The brand signed Kobe for a four-year deal that was worth $10 million a year. In 2021, the Jordan Brand accounted for 13.17% of Nike's wholesale revenues. According to Essentially Sports, Jordan gets 5% from each Air Jordan sale; this is how he has been able to make $150 million per year. For perspective, consider that his first-ever five-year Nike deal signed in 1984 was worth $500,000 annually (about $1.2 million in todays dollars), plus royalties. The revenue of the Jordan Brand increased by 31% in 2021 in comparison to 2020. in order to support you to find excellent long-term investments. Michael Jordan likely made more than double his career NBA salary earnings in 2022 alone thanks to a decades-old licensing deal. According to Womens Wear Daily, the most successful product from the Jordan Brand is the Air Jordan 1. The NBA Store features some of MJ's rarest uniforms. Personally, I am invested in Nike and see the company as a long-term investment. In a press release published by Under Armour, the rival company reported $5.7 billion in sales at the close of 2021. [Online]. That meant paying a $5,000 fine for every game MJ wore it. China And 'The Last Dance' Propel Nike's Jordan Brand To - Forbes I wrote this article myself, and it expresses my own opinions. Jordan Brand revenue hit $4.8 billion in 2021, The Australian Open broke its single-day attendance mark with. afficher des publicits et des contenus personnaliss en fonction de vos profils de centres dintrt; mesurer lefficacit des publicits et contenus personnaliss; et. Compared to 2020 (in which the revenue of the Jordan Brand was $3.609 billion), the revenue of the Jordan Brand increased by 31% in 2021. What Percentage Of Revenue Does Jordan Get From Nike? If nothing else, its only left them hungrier to retool and improve top to bottom and the numbers dont lie. Nike's Jordan Brand continues its hot streak with revenue up 31% for the fiscal year ended May 31 to $4.7 billion. Nikes high EBIT margin is another indicator of their strong position in the sporting goods industry and the competitive advantage they have over their competitors. Brand Activation In A Nutshell, What Is Brand Association? These cookies do not store any personal information. This field is for validation purposes and should be left unchanged. If there was ever any question about who remains the king of sneakers and sporting apparel, Nikes latest quarterly financial reporting ended that debate with a nice $44.5 billion mic drop. There sure were a lot of telling Jordan tidbits in that documentary. How Cisco helps connect and protect the league during the NFL Draft. The salary cap for the 2023 season will be a record $224.8 million per team topping 2022s $208.2 million mark. The gain comes on the heels of a 15% gain last year when the rest of Nike's. World No. pic.twitter.com/4xjEk8OzOt Boardroom (@boardroom) June 25, 2021 Jordan is one of the most influential brands within Nike. Michael Jordan earns a reported 5% on Jordan Brand sales in his licensing deal with Nike.