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"You want to call out your prospect's lack of interest and get them to admit the answer is 'No' without going too negative," says Rogewitz. It should highlight the goal you set and detail the actions youll take to reach those goals. Planning rules protect whats called your outlook - essentially your right not to have a big bare wall shoved a few metres in front of your bedroom window. When considering an application for planning permission or permission in principle, section 70 (2) of the Town and Country Planning Act 1990 (TCPA 1990) states that the decision-maker must have regard to: the provisions of the development plan, so far as material to the application If there is a parish or community council, they will also be informed, along with relevant specialists at either your council itself or the county council, like the tree officer, the ecologist or the highways authority. Once you truly understand the problem thats holding a buyer back, you can start solving their problems. Camden, We were brought in to take a fresh approach. To make your objections to a planning application heard, you must submit what is known as a letter of representation (see our respond pages for tips on writing an effective letter of representation). I don't see what your product could do for me. Perhaps he'll be a better fit.". Don't give an elevator pitch, but offer a quick summary of your value proposition. A holding objection can be submitted and this is a strategy that Planning Objections Scotland has deployed successfully in the past where there are Almost all of the 23 victims of the And the committee always gets a thorough briefing from the planning department before they discuss the application. It also stands to reason that sales objections would be the converse of BANT: Objections based on price are the ones you'll come across most frequently. You'll seem confident and collected, whereas your competitor will seem desperate and insecure. This. Rather than defending your solution, business, or brand which will only validate the criticism thank them for sharing the feedback with you. Neighbours do not need to have been contacted by the council in order to give their views: any member of the public can comment on any planning application, regardless of where they live. But if youve said your piece and the prospect still objects, let it go. We then grouped the material planning considerations into seven main themes, and demonstrated how the collection of documents we had submitted as our application already predicted and addressed each of these questions. Is it fair for me to assume that's the case?". "I understand. One way to do that is by asking them to elaborate on why it's not important or what competing priorities currently have their attention. The answers below can help you respond to the objections you're most likely to hear on your first few calls with a prospect. If your prospect hangs up on you, don't sweat it it happens to everyone eventually. Its possible to exaggerate this difference. Urbanist Architecture is a London-based architecture and planning practice with offices in Greenwich and Belgravia. 0:27. 12 For the purposes of CCAR, BHCs are required to submit capital plans that are supported by their internal capital