In the instance of EasyJet, while the non-current assets have registered a net increase of 19% in two years (2012) over 2010 levels as base, the current assets have seen at net fall of 12% during the same period. must. EasyJets net profit (after tax) has been 6. They create user-friendly websites which encourages people to book tickets online thereby eliminating the need of travel agents. Gearing ratio which reflects a companys financial position in the long run shows that EasyJet is in a better financial position than Ryanair in the fiscal year 2011-2012. Every effort has to be paid in order to keep the costs of operations at the bare minimum albeit without compromising on safety and security of passengers. Easyjet Case Study Management Accounting On the liabilities side, the non-current liabilities have fallen by 14% over 2010 levels and where as the current liabilities have registered a growth of 19% during the similar period. Ryanair mainly flies to secondary airports, while Easyjet flies to primary airports. 1, pp. Vertical analysis measures all the items in terms of total revenue in the income statement and total assets in the financial position statement. The sustained current global economic recession has had an adverse impact on many airlines including Ryanair because high unemployment rates and rising fuel costs almost led to bankruptcy. This is because the strategy of these airlines to keep their cost low suffers and this affects the demand patterns since they are forced to raise fares to meet rising expenses. Supplemental understanding of the topic including revealing main issues described in the particular theme; Mennen, M. 2005, An Analysis of Ryanair Corporate Strategy. All these along with various functional problems presented immense challenge to the performance level of EasyJet. In terms of on-time performance, easyJet performs in line with some of Europes top airlines, such as Ryanair (>92%), Aeroflot (>92%), or KLM (>90%). The paper will explain the summary of the company including its business activities, along with the management accounting information that helps managers of business. We will write a custom Essay on Ryanair Corporate Strategy Vs. easyJet: Competitive Strategy Analysis (Compare & Contrast Essay) specifically for you for only 11.00 9.35/page. 59-60). Therefore, both airlines strive to minimise their operating costs by cutting expenses such as salaries and fuel costs. Short distance routes are also limited to low-cost airlines because European Union (EU) policies favour train services as opposed to airline services (Air France 2011). This included legal expenses for its no compensation policy.
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