This is IvyPanda's free database of academic paper samples. Emirates Airline: The Secrets of the Legends Success Although the public activities of Emirates are high, the company does not pay much attention to communicating with the press while choosing the other media to promote its services (Fig. Therefore, it has significantly enhanced their capability to serve over 35 million customers annually; hence, one can assert that the technology has contributed towards the creation of an optimal customer experience. class strategic resource management assignment help service Airline companies can be differentiated by offering latest and modern services like big comfortable seats, advance aircrafts and new e-ticketing system. These all thing not only distinguish the companies also helpful to attractive new customers for the company. (e.g. British Airways). 1). The tool provides customers with an opportunity to book complex itineraries. The trade agreements have opened new opportunities for the airline particularly within the global market. The brand is popular because of the companys strategy to propose customers the high-quality services based on the work of the latest technology and skilled staff (The Emirates Group 8). The service providers, including airports, also belong to this group of stakeholders in relation to Emirates. The various departments operate in an interdependent manner. The rivals in the airline industry market are active, and Emirates need to focus on expanding their services and selecting more routes because such approach guarantees the stable leading positions in the market. Finally, the focus is on providing distinctive VIP services. Moreover, the airline adheres to the statutory maintenance programme set up by the UAE government. The Pakistani government offered the airline the first international flight. The choice of the Dubai International Airport as the airlines hub has also played a significant role in the firms success. July 9, 2020. https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. The current financial situation in the region also affected the progress of the company, and it had to review its industry for the following fiscal year. This will improve the firms ability to serve the 70 million customers across the six continents. The attainment of the aims, goals and objectives of the company depends on the manner in which the company incorporates all these strategies into both long-term and short-term corporate strategies. 2010. Consequently, the firm is continuously evaluating how it can leverage on new technologies in order to improve the customers travel experience and its operational efficiency at every point of its operation (Chennai 360 par. In 2012, the airline ceased the operations of 1,062 heavy and light vehicles. Therefore, the company actively uses the latest innovations in the field, and the focus is on new technologies to support operations of the company globally. For example, the airline has increased the size of its fleet and launched new routes. The increase in the level of profitability arises from growth in the volume of passengers. The Exceptional Performance Strategies of Emirate Airlines. Competitiveness Review: An International Business Journal 21.5 (2011): 471-486. Further, in the surfacing where the company is making its entry such as Africa, the consumers have no much choice thus have less possession of bargaining power. The costs associated with buying new aircrafts for the fleet are rather high for Emirates today.
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