What Are Some Similarities Between Qualitative and Quantitative Research? The characteristics of qualitative research include the following. 9. It involves calculating the mean and median, as well as, minimum and maximum values. IvyPanda. Qualitative research method is a technique of studying phenomena by collecting and analyzing data in non-numeric form. Second, qualitative research focuses on meanings, perspectives, and understandings. Through open-ended questions you learn things you never thought about before and gain new insights. In other words, quantitative studies mainly examine relationships . Depending on the research question, the people participating, and the kind of information they want to produce, researchers will choose the appropriate approach. When planning your methods, there are two key decisions you will make. endstream endobj 814 0 obj <>>>/Filter/Standard/Length 128/O(U!kd0H)/P -3392/R 4/StmF/StdCF/StrF/StdCF/U(l;_0_*&* )/V 4>> endobj 815 0 obj <>/Metadata 79 0 R/Pages 808 0 R/StructTreeRoot 140 0 R/Type/Catalog>> endobj 816 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[18.0 18.0 549.0 675.0]/Type/Page>> endobj 817 0 obj <>stream Research methods are more focused on the specific techniques and procedures that are used to collect data. What kind of research approach you choose will depend on your topic. "Quantitative and Qualitative Research Methods: Similarities and Differences." A researcher must: Quantitative methods are about measuring phenomena, not explaining them. Psychol Methods. The scientific method follows this general process. References Gravetter, F., & Forzano, L.- A. London, England: Macmillan. Oxford University Press; 2011. doi:10.1093/oxfordhb/9780199604456.013.0049, Chun Tie Y, Birks M, Francis K. Grounded theory research: A design framework for novice researchers. This is why students at all levels of higher education are mandated to conduct research before they can graduate. In other words, research methodology is the rigorous analysis and evaluation of the methods applied in conducting research to ensure that the conclusions drawn are valid, reliable, and credible. While quantitative methods ask "what" and "how much," qualitative methods ask "why" and "how." Qualitative methods are about describing and analyzing phenomena from a human .
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